Creating a reputation management campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a good reputation management campaign is not always easy when you need to come up with ideas to market your company. A good reputation management campaign captures the reader’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a reputation management specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a reputation management specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The reputation management specialist knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation management.
Use of internal employees in Namibia to manage projects outsourced to the reputation management specialistOften, people in the Namibia-office can have broader knowledge of what is going on locally than what one would expect from a reputation management specialist far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation management specialist. Below I will highlight some of the things that need to be given some thought.
Is there any difference when using a reputation management specialist in Namibia compared to having the staff working on this internally?
Should you hire professionals from a reputation management specialist in Namibia or can one just as well use staff at the house to handle reputation management at the house?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation management specialist can be useful or whether it is better using internal staff in the firm at the local branch office in Namibia.
Good reputation management toolsThere are some things you need to be aware of when using a reputation management specialist – whether this is handled by local staff in Namibia, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Namibia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Namibia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation management specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a reputation management specialist or manage the project yourself?Do you need to discuss what a reputation management specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation management specialist compared to keeping things at the house, whether it is about local searches in Namibia, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do reputation management for a business in Namibia?
Yes. My company does. We provide reputation management services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.