Creating a reputation protection campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Making a good reputation protection campaign is not always easy when you need to come up with ideas to market your company. A well managed reputation protection campaign captures the target market’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Use of own staff in China to manage projects outsourced to the reputation protection agencyOften, people in the China-office can have broader knowledge of what is going on locally than what is reasonable to expect from a reputation protection agency far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection agency. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a reputation protection agency in China compared to having the staff working on this inhouse?Should you hire professionals from a reputation protection agency in China or is it better to use someone in the firm to handle reputation protection in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation protection agency is needed or whether it is better using internal staff in the firm at the local branch office in China.
The project you are thinking of setting out to a reputation protection agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection agency – whether this is handled by local staff in China, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation protection agency or manage the project yourself?Do you need to discuss what a reputation protection agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do reputation protection for a business in China?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.