Handling a balanced reputation protection operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the reputation protection campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good reputation protection campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a reputation protection agency can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a reputation protection agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The reputation protection agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible manner. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Is there any difference when using a reputation protection agency in Estonia compared to having the staff working on this internally?Should you employ specialists from a reputation protection agency in Estonia or is it better to use staff in the organization to take care of reputation protection in the company?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation protection agency is needed or whether it is better using internal staff in the company at the local branch office in Estonia.
Use of own staff in Estonia to manage projects outsourced to the reputation protection agency
Often, people in the Estonia-office can have broader knowledge of what is going on locally than what one would expect from a reputation protection agency far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection agency. Below I will highlight some of the things that need to be agreed about before proceeding.
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection agency – whether this is handled by your department in Estonia, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Estonia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Estonia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a reputation protection agency or manage the project yourself?Do you need to discuss what a reputation protection agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
commonly Asked questions
Do you do reputation protection for a business in Estonia?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all.