Handling a balanced reputation protection operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the reputation protection campaign right can sometimes be frustrating when you need to come up with ideas to market your company. When done correctly, a good reputation protection campaign captures the target market’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Use of own employees in Poland to manage projects outsourced to the reputation protection agencyOften, people in the Poland-department can have broader knowledge of what is going on locally than what you can expect from a reputation protection agency far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection agency. Below I will highlight some of the things that need to be thought of.
The project you are thinking of setting out to a reputation protection agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a reputation protection agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The reputation protection agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Is there any difference when using a reputation protection agency in Poland compared to having the staff working on this internally?
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection agency – whether this is handled by local staff in Poland, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Poland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Poland are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a reputation protection agency or manage the project yourself?Do you need to discuss what a reputation protection agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation protection agency compared to keeping things in the organization, whether it is about local searches in Poland, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do reputation protection for a business in Poland?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all to us.