You need to keep the target markets fascinated by the story, and they will continue to read if done right.
The million dollar question
Is there any difference when using a reputation protection agent in Bodø compared to having the staff working on this internally?
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The reputation protection agent knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a reputation protection agent can be useful or whether it is better using internal staff at the house at the local branch office in Bodø.
Should you employ professionals from a reputation protection agent in Bodø or is it better to use someone at the house to take care of reputation protection at the house?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Use of internal employees in Bodø to manage projects outsourced to the reputation protection agent
Often, people in the Bodø-office can have broader knowledge of what is going on locally than what you might expect from a reputation protection agent far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection agent. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you think of setting out to a reputation protection agent can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a reputation protection agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good reputation protection tools
There are some things you need to be aware of when using a reputation protection agent – whether this is handled by your department in Bodø, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bodø are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Bodø are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a reputation protection agent or manage the project yourself?
If you need to discuss what a reputation protection agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation protection agent compared to keeping things in the company, whether it is about local searches in Bodø, or anywhere else.