Handling a balanced reputation protection operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a interesting reputation protection campaign can sometimes be difficult when you need to come up with ideas to market your company. A well managed reputation protection campaign captures the audience’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a reputation protection agent in Moscow compared to having the staff working on this inhouse?Should you employ professionals from a reputation protection agent in Moscow or can one just as well use internal resources in the organization to take care of reputation protection in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a reputation protection agent is needed or whether it is better using internal staff in the company at the local branch office in Moscow.
Use of own employees in Moscow to manage projects outsourced to the reputation protection agentOften, people in the Moscow-department can have broader knowledge of what is going on locally than what you can expect from a reputation protection agent far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection agent. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a reputation protection agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection agent – whether this is handled by your department in Moscow, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Moscow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Moscow are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a reputation protection agent or manage the project yourself?Do you need to discuss what a reputation protection agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation protection agent compared to keeping things in the organization, whether it is about local searches in Moscow, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do reputation protection for a business in Moscow?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all to us.