Handling a well set up reputation protection campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the reputation protection campaign right can at times be frustrating when you need to come up with ways to market your company. When done correctly, a good reputation protection campaign captures the target market’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a reputation protection agent in Zambia compared to working with this inhouse?Should you employ experts from a reputation protection agent in Zambia or is it better to use someone in the firm to handle reputation protection at the house?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a reputation protection agent is needed or whether it is better using internal staff in the firm at the local branch office in Zambia.
The project you are thinking of setting out to a reputation protection agent can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a reputation protection agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The reputation protection agent knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible manner. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Use of your own staff in Zambia to manage projects outsourced to the reputation protection agent
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection agent – whether this is handled by your department in Zambia, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Zambia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Zambia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a reputation protection agent or manage the project yourself?Do you need to discuss what a reputation protection agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do reputation protection for a business in Zambia?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all.