Creating a reputation protection campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the reputation protection campaign right can sometimes be difficult when you need to come up with ways to market your company. A good reputation protection campaign captures the target market’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a reputation protection bureau in Melbourne compared to having the staff working on this inhouse?Should you employ specialists from a reputation protection bureau in Melbourne or can one just as well use internal resources in the company to handle reputation protection in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation protection bureau can be useful or whether it is better using internal staff at the house at the local branch office in Melbourne.
Use of internal employees in Melbourne to manage projects outsourced to the reputation protection bureauOften, people in the Melbourne-office can have broader knowledge of what is going on locally than what is reasonable to expect from a reputation protection bureau far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection bureau. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a reputation protection bureau can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection bureau – whether this is handled by your department in Melbourne, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Melbourne are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Melbourne are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation protection bureau or manage the project yourself?Do you need to discuss what a reputation protection bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do reputation protection for a business in Melbourne?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all.