Need a reputation protection company in Melbourne? A few things to consider


Is there any difference when using a reputation protection company in Melbourne compared to working with this inhouse? Should you employ specialists from a reputation protection company in Melbourne or can one just as well use internal resources in the organization to handle reputation protection in the organization?

The questions above needs to be addressed in a thorough way. In the article I will discuss some of the things you should be aware of before deciding whether a reputation protection company is needed or whether it is better using internal staff in the firm at the local branch office in Melbourne.

Use of own employees in Melbourne to manage projects outsourced to the reputation protection company

Often, people in the Melbourne-office can have broader knowledge of what is going on locally than what is reasonable to expect from a reputation protection company far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection company. Below I will highlight some of the things that need to be agreed about before proceeding.


The project you think of setting out to a reputation protection company can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a reputation protection company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The reputation protection company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.

But, it has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.


Good reputation protection tools

There are some things you need to be aware of when using a reputation protection company – whether this is handled by local staff in Melbourne, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Melbourne are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.


Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Melbourne are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a reputation protection company or manage the project yourself?

If you need to discuss what a reputation protection company should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a reputation protection company compared to keeping things in the company, whether it is about local searches in Melbourne, or anywhere else.


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