Running a well set up reputation protection campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the reputation protection campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good reputation protection campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a reputation protection company can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a reputation protection company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the reputation protection. The reputation protection company knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Use of own employees in Washington D.C to manage projects outsourced to the reputation protection companyOften, people in the Washington D.C-office can have broader knowledge of what is going on locally than what is reasonable to expect from a reputation protection company far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection company. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a reputation protection company in Washington D.C compared to having the staff working on this inhouse?
Should you employ experts from a reputation protection company in Washington D.C or can one just as well use someone in the firm to handle reputation protection in the firm?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a reputation protection company can be useful or whether it is better using internal staff in the organization at the local branch office in Washington D.C.
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection company – whether this is handled by local staff in Washington D.C, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Washington D.C are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Washington D.C are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation protection company or manage the project yourself?Do you need to discuss what a reputation protection company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do reputation protection for a business in Washington D.C?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all.