How can a reputation protection enthusiast in Tallin help your business?


Is there any difference when using a reputation protection enthusiast in Tallin compared to working with this inhouse? Should you hire professionals from a reputation protection enthusiast in Tallin or can one just as well use staff at the house to take care of reputation protection in the firm?

The questions above has a number of aspects that you should think about. In the article I will highlight some of the things you should be aware of before deciding whether a reputation protection enthusiast can be useful or whether it is better using internal staff in the firm at the local branch office in Tallin.

Use of own employees in Tallin to manage projects outsourced to the reputation protection enthusiast

Often, people in the Tallin-office can have broader knowledge of what is going on locally than what one would expect from a reputation protection enthusiast far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection enthusiast. Below I will highlight some of the things that need to be agreed about before proceeding.


The project you think of setting out to a reputation protection enthusiast can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a reputation protection enthusiast can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the project. The reputation protection enthusiast knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally.

However, it has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.


Good reputation protection tools

There are some things you need to be aware of when using a reputation protection enthusiast – whether this is handled by your department in Tallin, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Tallin are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection enthusiast you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.


Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Tallin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a reputation protection enthusiast or manage the project yourself?

If you need to discuss what a reputation protection enthusiast should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a reputation protection enthusiast compared to keeping things at the house, whether it is about local searches in Tallin, or anywhere else.


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