Creating a reputation protection campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the reputation protection campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed reputation protection campaign captures the target market’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a reputation protection team can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a reputation protection team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The reputation protection team knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Is there any difference when using a reputation protection team in Chile compared to having the staff working on this inhouse?Should you hire experts from a reputation protection team in Chile or can one just as well use someone in the company to take care of reputation protection in the firm?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a reputation protection team is needed or whether it is better using internal staff in the organization at the local branch office in Chile.
Use of your own staff in Chile to manage projects outsourced to the reputation protection team
Good reputation protection toolsThere are some things you need to be aware of when using a reputation protection team – whether this is handled by local staff in Chile, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Chile are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Chile are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation protection team or manage the project yourself?Do you need to discuss what a reputation protection team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a reputation protection team compared to keeping things in the organization, whether it is about local searches in Chile, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do reputation protection for a business in Chile?
Yes. My company does. We provide reputation protection services targeting any location. Since everything we do is on internet, location does not matter at all.