Is there any difference when using a reputation protection team in New York compared to working with this internally? Should you employ professionals from a reputation protection team in New York or is it better to use staff at the house to handle reputation protection in the company?
The questions above needs to be addressed in a thoughtful way. In the article I will discuss some of the things you should be aware of before deciding whether a reputation protection team can be useful or whether it is better using internal staff in the organization at the local branch office in New York.
Use of own staff in New York to manage projects outsourced to the reputation protection team
Often, people in the New York-department can have broader knowledge of what is going on locally than what you might expect from a reputation protection team far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the reputation protection team. Below I will highlight some of the things that need to be thought about.
The project you think of setting out to a reputation protection team can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a reputation protection team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the reputation protection. The reputation protection team knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough manner.
But, it has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with reputation protection.
Good reputation protection tools
There are some things you need to be aware of when using a reputation protection team – whether this is handled by local staff in New York, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in New York are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the reputation protection team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in New York are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a reputation protection team or manage the project yourself?
If you need to discuss what a reputation protection team should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.
Questions or comments?
Ask in the comments section below, or share with me your experiences with the use of a reputation protection team compared to keeping things in the organization, whether it is about local searches in New York, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.