In need of a search engine marketing agency in Switzerland? A few things to consider

Running a well set up search engine marketing operation can be a lot of fun. It can also be very frustrating.

In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.

Getting the search engine marketing campaign right can sometimes be frustrating when you need to come up with ideas to market your company. When done correctly, a good search engine marketing campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.

Use of your own employees in Switzerland to manage projects outsourced to the search engine marketing agency

Often, people in the Switzerland-department can have broader knowledge of what is going on locally than what is reasonable to expect from a search engine marketing agency far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search engine marketing agency. Below I will highlight some of the things that need to be considered.

The project you are thinking of setting out to a search engine marketing agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a search engine marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the search engine marketing. The search engine marketing agency knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible manner. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with search engine marketing.

Is there any difference when using a search engine marketing agency in Switzerland compared to working with this inhouse?

Should you hire professionals from a search engine marketing agency in Switzerland or is it better to use internal resources in the organization to handle search engine marketing at the house?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a search engine marketing agency is needed or whether it is better using internal staff in the company at the local branch office in Switzerland.

Good search engine marketing tools

There are some things you need to be aware of when using a search engine marketing agency – whether this is handled by your department in Switzerland, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Switzerland are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Switzerland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a search engine marketing agency or manage the project yourself?

Do you need to discuss what a search engine marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a search engine marketing agency compared to keeping things in the company, whether it is about local searches in Switzerland, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

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