Handling a balanced search engine marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a intriguing search engine marketing campaign is not always easy when you need to come up with ways to market your company. A good search engine marketing campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a search engine marketing expert can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a search engine marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the search engine marketing. The search engine marketing expert knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with search engine marketing.
Is there any difference when using a search engine marketing expert in Berlin compared to working with this inhouse?Should you employ specialists from a search engine marketing expert in Berlin or can one just as well use someone at the house to handle search engine marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a search engine marketing expert can be useful or whether it is better using internal staff in the organization at the local branch office in Berlin.
Use of own staff in Berlin to manage projects outsourced to the search engine marketing expert
Good search engine marketing toolsThere are some things you need to be aware of when using a search engine marketing expert – whether this is handled by local staff in Berlin, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a search engine marketing expert or manage the project yourself?Do you need to discuss what a search engine marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search engine marketing expert compared to keeping things in the organization, whether it is about local searches in Berlin, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do search engine marketing for a business in Berlin?
Yes. My company does. We provide search engine marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.