Running a well set up search engine marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the search engine marketing campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good search engine marketing campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a search engine marketing expert in Ukraine compared to working with this inhouse?Should you employ specialists from a search engine marketing expert in Ukraine or is it better to use internal resources in the company to take care of search engine marketing at the house?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a search engine marketing expert is needed or whether it is better using internal staff in the organization at the local branch office in Ukraine.
Use of internal staff in Ukraine to manage projects outsourced to the search engine marketing expertOften, people in the Ukraine-department can have broader knowledge of what is going on locally than what you might expect from a search engine marketing expert far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search engine marketing expert. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a search engine marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good search engine marketing toolsThere are some things you need to be aware of when using a search engine marketing expert – whether this is handled by your department in Ukraine, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Ukraine are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Ukraine are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a search engine marketing expert or manage the project yourself?Do you need to discuss what a search engine marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search engine marketing expert compared to keeping things in the firm, whether it is about local searches in Ukraine, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do search engine marketing for a business in Ukraine?
Yes. My company does. We provide search engine marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.