Creating a search engine marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the search engine marketing campaign right can sometimes be difficult when you need to come up with ways to market your company. A good search engine marketing campaign captures the reader’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Use of internal staff in China to manage projects outsourced to the search engine marketing specialistOften, people in the China-office can have broader knowledge of what is going on locally than what you can expect from a search engine marketing specialist far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search engine marketing specialist. Below I will highlight some of the things that need to be given some thought.
Is there any difference when using a search engine marketing specialist in China compared to having the staff working on this internally?Should you employ experts from a search engine marketing specialist in China or can one just as well use staff at the house to take care of search engine marketing in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a search engine marketing specialist can be useful or whether it is better using internal staff at the house at the local branch office in China.
The project you are thinking of setting out to a search engine marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources
Good search engine marketing toolsThere are some things you need to be aware of when using a search engine marketing specialist – whether this is handled by local staff in China, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a search engine marketing specialist or manage the project yourself?Do you need to discuss what a search engine marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search engine marketing specialist compared to keeping things in the firm, whether it is about local searches in China, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do search engine marketing for a business in China?
Yes. My company does. We provide search engine marketing services targeting any location. Since everything we do is on internet, location does not matter at all.