Running a balanced search engine marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the search engine marketing campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good search engine marketing campaign captures the audience’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Is there any difference when using a search engine marketing specialist in Greece compared to working with this inhouse?Should you hire specialists from a search engine marketing specialist in Greece or can one just as well use someone at the house to handle search engine marketing in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a search engine marketing specialist is needed or whether it is better using internal staff at the house at the local branch office in Greece.
Use of own staff in Greece to manage projects outsourced to the search engine marketing specialistOften, people in the Greece-office can have broader knowledge of what is going on locally than what you might expect from a search engine marketing specialist far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search engine marketing specialist. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a search engine marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good search engine marketing toolsThere are some things you need to be aware of when using a search engine marketing specialist – whether this is handled by local staff in Greece, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Greece are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Greece are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a search engine marketing specialist or manage the project yourself?Do you need to discuss what a search engine marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do search engine marketing for a business in Greece?
Yes. My company does. We provide search engine marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.