Creating a search engine optimization campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the search engine optimization campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good search engine optimization campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a search engine optimization bureau can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a search engine optimization bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the search engine optimization. The search engine optimization bureau knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough manner. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with search engine optimization.
Is there any difference when using a search engine optimization bureau in Azerbaijan compared to working with this inhouse?Should you employ experts from a search engine optimization bureau in Azerbaijan or is it better to use someone in the company to take care of search engine optimization at the house?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a search engine optimization bureau is needed or whether it is better using internal staff in the firm at the local branch office in Azerbaijan.
Use of internal staff in Azerbaijan to manage projects outsourced to the search engine optimization bureau
Good search engine optimization toolsThere are some things you need to be aware of when using a search engine optimization bureau – whether this is handled by local staff in Azerbaijan, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine optimization bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Azerbaijan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Azerbaijan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a search engine optimization bureau or manage the project yourself?Do you need to discuss what a search engine optimization bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search engine optimization bureau compared to keeping things at the house, whether it is about local searches in Azerbaijan, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do search engine optimization for a business in Azerbaijan?
Yes. My company does. We provide search engine optimization services targeting any location. Since everything we do is on internet, location does not matter at all to us.