Running a balanced search engine optimization campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the search engine optimization campaign right can sometimes be difficult when you need to come up with ideas to market your company. A well managed search engine optimization campaign captures the audience’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Use of internal staff in Spain to manage projects outsourced to the search engine optimization bureauOften, people in the Spain-office can have broader knowledge of what is going on locally than what you can expect from a search engine optimization bureau far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search engine optimization bureau. Below I will highlight some of the things that need to be considered.
Is there any difference when using a search engine optimization bureau in Spain compared to working with this internally?Should you employ specialists from a search engine optimization bureau in Spain or can one just as well use internal resources in the company to take care of search engine optimization in the organization?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a search engine optimization bureau is needed or whether it is better using internal staff at the house at the local branch office in Spain.
The project you are thinking of setting out to a search engine optimization bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good search engine optimization toolsThere are some things you need to be aware of when using a search engine optimization bureau – whether this is handled by your department in Spain, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search engine optimization bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Spain are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Spain are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a search engine optimization bureau or manage the project yourself?Do you need to discuss what a search engine optimization bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search engine optimization bureau compared to keeping things in the company, whether it is about local searches in Spain, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do search engine optimization for a business in Spain?
Yes. My company does. We provide search engine optimization services targeting any location. Since everything we do is on internet, location does not matter at all.