Creating a search marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Making a intriguing search marketing campaign can sometimes be difficult when you need to come up with ideas to market your company. When done correctly, a well managed search marketing campaign captures the target market’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Use of own staff in Australia to manage projects outsourced to the search marketing managerOften, people in the Australia-office can have broader knowledge of what is going on locally than what one would expect from a search marketing manager far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search marketing manager. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a search marketing manager in Australia compared to working with this inhouse?Should you employ professionals from a search marketing manager in Australia or is it better to use internal resources in the company to take care of search marketing in the company?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a search marketing manager can be useful or whether it is better using internal staff at the house at the local branch office in Australia.
The project you are thinking of setting out to a search marketing manager can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good search marketing toolsThere are some things you need to be aware of when using a search marketing manager – whether this is handled by local staff in Australia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Australia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Australia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a search marketing manager or manage the project yourself?Do you need to discuss what a search marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do search marketing for a business in Australia?
Yes. My company does. We provide search marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.