How can a search marketing professional in Copenhagen help your business?

Creating a search marketing campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.

Getting the search marketing campaign right can sometimes be frustrating when you need to come up with ideas to market your company. A good search marketing campaign captures the audience’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.

Is there any difference when using a search marketing professional in Copenhagen compared to having the staff working on this inhouse?

Should you hire specialists from a search marketing professional in Copenhagen or is it better to use someone in the organization to handle search marketing in the company?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will discuss some of the things you should be aware of before deciding whether a search marketing professional can be useful or whether it is better using internal staff at the house at the local branch office in Copenhagen.

Use of your own employees in Copenhagen to manage projects outsourced to the search marketing professional

Often, people in the Copenhagen-department can have broader knowledge of what is going on locally than what is reasonable to expect from a search marketing professional far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search marketing professional. Below I will highlight some of the things that need to be given some thoughts.

The project you are thinking of setting out to a search marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a search marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The search marketing professional knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with search marketing.

Good search marketing tools

There are some things you need to be aware of when using a search marketing professional – whether this is handled by your department in Copenhagen, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a search marketing professional or manage the project yourself?

Do you need to discuss what a search marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a search marketing professional compared to keeping things in the organization, whether it is about local searches in Copenhagen, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

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