Creating a search marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good search marketing campaign can at times be difficult when you need to come up with ways to market your company. When done correctly, a well managed search marketing campaign captures the target market’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Is there any difference when using a search marketing professional in Malawi compared to having the staff working on this inhouse?Should you employ experts from a search marketing professional in Malawi or can one just as well use staff at the house to take care of search marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a search marketing professional is needed or whether it is better using internal staff in the company at the local branch office in Malawi.
Use of your own staff in Malawi to manage projects outsourced to the search marketing professionalOften, people in the Malawi-office can have broader knowledge of what is going on locally than what you might expect from a search marketing professional far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search marketing professional. Below I will highlight some of the things that need to be given some attention to.
The project you are thinking of setting out to a search marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resources
Good search marketing toolsThere are some things you need to be aware of when using a search marketing professional – whether this is handled by your department in Malawi, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malawi are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Malawi are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a search marketing professional or manage the project yourself?Do you need to discuss what a search marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a search marketing professional compared to keeping things in the firm, whether it is about local searches in Malawi, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do search marketing for a business in Malawi?
Yes. My company does. We provide search marketing services targeting any location. Since everything we do is on internet, location does not matter at all.