How can a search marketing professional in South Africa help your business?

Creating a search marketing campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.

Getting the search marketing campaign right is not always easy when you need to come up with ways to market your company. A well managed search marketing campaign captures the reader’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.

The project you are thinking of setting out to a search marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a search marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the search marketing. The search marketing professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with search marketing.

Is there any difference when using a search marketing professional in South Africa compared to working with this inhouse?

Should you hire specialists from a search marketing professional in South Africa or can one just as well use staff at the house to handle search marketing in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a search marketing professional is needed or whether it is better using internal staff in the firm at the local branch office in South Africa.

Use of own staff in South Africa to manage projects outsourced to the search marketing professional

Often, people in the South Africa-office can have broader knowledge of what is going on locally than what you might expect from a search marketing professional far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the search marketing professional. Below I will highlight some of the things that need to be given some thoughts.

Good search marketing tools

There are some things you need to be aware of when using a search marketing professional – whether this is handled by local staff in South Africa, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the search marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a search marketing professional or manage the project yourself?

Do you need to discuss what a search marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

commonly Asked questions

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a search marketing professional compared to keeping things in the organization, whether it is about local searches in South Africa, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.