Creating a sem campaigns is a rewarding experience.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with sem.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a sem agency can be useful or whether it is better using internal staff in the organization at the local branch office in Bonn.
The project you think of setting out to a sem agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a sem agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
Should you hire experts from a sem agency in Bonn or can one just as well use internal resources in the firm to handle sem in the firm?
Use of internal employees in Bonn to manage projects outsourced to the sem agency
Often, people in the Bonn-department can have broader knowledge of what is going on locally than what you can expect from a sem agency far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the sem agency. Below I will highlight some of the things that need to be agreed about before proceeding.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The sem agency knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
The million dollar question
Is there any difference when using a sem agency in Bonn compared to working with this inhouse?
Good sem tools
There are some things you need to be aware of when using a sem agency – whether this is handled by your department in Bonn, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Bonn are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the sem agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bonn are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a sem agency or manage the project yourself?
If you need to discuss what a sem agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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