Handling a well set up sem operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the sem campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good sem campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a sem agency in South Africa compared to having the staff working on this inhouse?Should you hire professionals from a sem agency in South Africa or can one just as well use staff in the organization to take care of sem in the organization?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a sem agency is needed or whether it is better using internal staff at the house at the local branch office in South Africa.
The project you are thinking of setting out to a sem agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a sem agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The sem agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with sem.
Use of your own employees in South Africa to manage projects outsourced to the sem agency
Often, people in the South Africa-department can have broader knowledge of what is going on locally than what you can expect from a sem agency far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the sem agency. Below I will highlight some of the things that need to be thought about.
Good sem toolsThere are some things you need to be aware of when using a sem agency – whether this is handled by local staff in South Africa, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the sem agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a sem agency or manage the project yourself?Do you need to discuss what a sem agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do sem for a business in South Africa?
Yes. My company does. We provide sem services targeting any location. Since everything we do is on internet, location does not matter at all.