Handling a well set up sem operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a intriguing sem campaign can sometimes be frustrating when you need to come up with ideas to market your company. A well managed sem campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Use of your own staff in Switzerland to manage projects outsourced to the sem bureauOften, people in the Switzerland-department can have broader knowledge of what is going on locally than what is reasonable to expect from a sem bureau far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the sem bureau. Below I will highlight some of the things that need to be given some thoughts.
Is there any difference when using a sem bureau in Switzerland compared to working with this internally?Should you employ experts from a sem bureau in Switzerland or can one just as well use internal resources in the organization to take care of sem in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a sem bureau can be useful or whether it is better using internal staff in the firm at the local branch office in Switzerland.
The project you are thinking of setting out to a sem bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good sem toolsThere are some things you need to be aware of when using a sem bureau – whether this is handled by your department in Switzerland, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Switzerland are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Switzerland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the sem bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a sem bureau or manage the project yourself?Do you need to discuss what a sem bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do sem for a business in Switzerland?
Yes. My company does. We provide sem services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.