Handling a well set up sem campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the sem campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a well managed sem campaign captures the audience’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a sem bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a sem bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the project. The sem bureau knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with sem.
Is there any difference when using a sem bureau in Zambia compared to having the staff working on this inhouse?Should you employ specialists from a sem bureau in Zambia or can one just as well use staff in the company to take care of sem in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a sem bureau is needed or whether it is better using internal staff in the organization at the local branch office in Zambia.
Use of own staff in Zambia to manage projects outsourced to the sem bureau
Good sem toolsThere are some things you need to be aware of when using a sem bureau – whether this is handled by local staff in Zambia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the sem bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Zambia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Zambia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a sem bureau or manage the project yourself?Do you need to discuss what a sem bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
commonly Asked questions
Do you do sem for a business in Zambia?
Yes. My company does. We provide sem services targeting any location. Since everything we do is on internet, location does not matter at all.