You need to keep the audiences immersed in the story, and they will continue to read if done right.
Creating a sem campaigns is a rewarding experience.
The project you think of setting out to a sem manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a sem manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources dedicated to handling the project. The sem manager knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with sem.
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a sem manager is needed or whether it is better using internal staff in the company at the local branch office in Vietnam.
The million dollar question
Is there any difference when using a sem manager in Vietnam compared to working with this internally?
Use of own staff in Vietnam to manage projects outsourced to the sem manager
Often, people in the Vietnam-office can have broader knowledge of what is going on locally than what one would expect from a sem manager far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the sem manager. Below I will highlight some of the things that need to be given some attention to.
Should you employ professionals from a sem manager in Vietnam or can one just as well use staff in the firm to handle sem in the firm?
Good sem tools
There are some things you need to be aware of when using a sem manager – whether this is handled by your department in Vietnam, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Vietnam are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Vietnam are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the sem manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a sem manager or manage the project yourself?
If you need to discuss what a sem manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a sem manager compared to keeping things in the company, whether it is about local searches in Vietnam, or anywhere else.
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