Getting the seo campaign right is not always easy when you need to come up with ideas to market your company.
Running a well set up seo operation can be a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a seo agency can be useful or whether it is better using internal staff in the company at the local branch office in Zambia.
Use of internal employees in Zambia to manage projects outsourced to the seo agency
Often, people in the Zambia-office can have broader knowledge of what is going on locally than what you can expect from a seo agency far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the seo agency. Below I will highlight some of the things that need to be given some attention to.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The seo agency knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible manner.
Should you employ specialists from a seo agency in Zambia or can one just as well use staff in the firm to take care of seo in the firm?
The project you think of setting out to a seo agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a seo agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with seo.
The million dollar question
Is there any difference when using a seo agency in Zambia compared to having the staff working on this inhouse?
Good seo tools
There are some things you need to be aware of when using a seo agency – whether this is handled by local staff in Zambia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Zambia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the seo agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Zambia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a seo agency or manage the project yourself?
If you need to discuss what a seo agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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