Creating a seo campaigns is a rewarding experience.
When done correctly, a good seo campaign captures the reader’s attention.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a seo company is needed or whether it is better using internal staff at the house at the local branch office in Copenhagen.
Should you employ specialists from a seo company in Copenhagen or is it better to use staff at the house to take care of seo in the organization?
The million dollar question
Is there any difference when using a seo company in Copenhagen compared to working with this inhouse?
Use of your own staff in Copenhagen to manage projects outsourced to the seo company
Often, people in the Copenhagen-department can have broader knowledge of what is going on locally than what you might expect from a seo company far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the seo company. Below I will highlight some of the things that need to be considered.
The project you think of setting out to a seo company can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a seo company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the seo. The seo company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible and thorough way.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with seo.
Good seo tools
There are some things you need to be aware of when using a seo company – whether this is handled by local staff in Copenhagen, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the seo company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a seo company or manage the project yourself?
If you need to discuss what a seo company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a seo company compared to keeping things in the company, whether it is about local searches in Copenhagen, or anywhere else.
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