Creating a seo campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the seo campaign right can at times be frustrating when you need to come up with ideas to market your company. A well managed seo campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a seo company in South Africa compared to working with this internally?Should you employ professionals from a seo company in South Africa or can one just as well use internal resources in the firm to handle seo in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a seo company can be useful or whether it is better using internal staff in the company at the local branch office in South Africa.
The project you are thinking of setting out to a seo company can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a seo company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the project. The seo company knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with seo.
Use of your own employees in South Africa to manage projects outsourced to the seo company
Good seo toolsThere are some things you need to be aware of when using a seo company – whether this is handled by local staff in South Africa, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the seo company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a seo company or manage the project yourself?Do you need to discuss what a seo company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a seo company compared to keeping things in the organization, whether it is about local searches in South Africa, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do seo for a business in South Africa?
Yes. My company does. We provide seo services targeting any location. Since everything we do is on internet, location does not matter at all to us.