When done correctly, a good seo campaign captures the audience’s attention.
Creating a seo campaigns is a rewarding experience.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a seo manager is needed or whether it is better using internal staff in the organization at the local branch office in Vanuatu.
Use of own staff in Vanuatu to manage projects outsourced to the seo manager
Often, people in the Vanuatu-office can have broader knowledge of what is going on locally than what one would expect from a seo manager far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the seo manager. Below I will highlight some of the things that need to be agreed about before proceeding.
The million dollar question
Is there any difference when using a seo manager in Vanuatu compared to having the staff working on this internally?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The seo manager knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
Should you employ experts from a seo manager in Vanuatu or is it better to use staff in the company to take care of seo at the house?
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with seo.
The project you think of setting out to a seo manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a seo manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
Good seo tools
There are some things you need to be aware of when using a seo manager – whether this is handled by local staff in Vanuatu, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Vanuatu are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Vanuatu are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the seo manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a seo manager or manage the project yourself?
If you need to discuss what a seo manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a seo manager compared to keeping things at the house, whether it is about local searches in Vanuatu, or anywhere else.
Frequently asked questions
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