Running a balanced social media operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the social media campaign right can at times be hard when you need to come up with ways to market your company. When done correctly, a well managed social media campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Use of own employees in Copenhagen to manage projects outsourced to the social media companyOften, people in the Copenhagen-office can have broader knowledge of what is going on locally than what you might expect from a social media company far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the social media company. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a social media company can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a social media company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the social media. The social media company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with social media.
Is there any difference when using a social media company in Copenhagen compared to working with this inhouse?
Good social media toolsThere are some things you need to be aware of when using a social media company – whether this is handled by local staff in Copenhagen, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the social media company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a social media company or manage the project yourself?Do you need to discuss what a social media company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
commonly Asked questions
Do you do social media for a business in Copenhagen?
Yes. My company does. We provide social media services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.