social media company in Sharm El Sheikh

What can a social media company in Sharm El Sheikh do for you?

Is there any difference when using a social media company in Sharm El Sheikh compared to having the staff working on this at the house? Should you hire specialists from a social media company in Sharm El Sheikh or is it better to use staff in the organization to handle social media in the organization?

The questions above needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a social media company is needed or whether it is better using internal staff at the house at the local branch office in Sharm El Sheikh.

Use of internal employees in Sharm El Sheikh to manage projects outsourced to the social media company

Often, people in the Sharm El Sheikh-office can have broader knowledge of what is going on locally than what you might expect from a social media company far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the social media company. Below I will highlight some of the things that need to be given some thought.

The project you think of setting out to a social media company can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a social media company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the social media. The social media company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.

But, I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with social media.

Good social media tools

There are some things you need to be aware of when using a social media company – whether this is handled by your department in Sharm El Sheikh, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sharm El Sheikh are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the social media company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Sharm El Sheikh are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a social media company or manage the project yourself?

If you need to discuss what a social media company should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a social media company compared to keeping things in the company, whether it is about local searches in Sharm El Sheikh, or anywhere else.

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