Creating a social media campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the social media campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed social media campaign captures the audience’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a social media specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a social media specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the project. The social media specialist knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with social media.
Is there any difference when using a social media specialist in Paris compared to working with this inhouse?Should you employ experts from a social media specialist in Paris or is it better to use someone in the company to handle social media in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a social media specialist is needed or whether it is better using internal staff in the organization at the local branch office in Paris.
Use of internal staff in Paris to manage projects outsourced to the social media specialist
Often, people in the Paris-office can have broader knowledge of what is going on locally than what you can expect from a social media specialist far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the social media specialist. Below I will highlight some of the things that need to be considered.
Good social media toolsThere are some things you need to be aware of when using a social media specialist – whether this is handled by your department in Paris, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the social media specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Paris are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Paris are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a social media specialist or manage the project yourself?Do you need to discuss what a social media specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a social media specialist compared to keeping things in the firm, whether it is about local searches in Paris, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do social media for a business in Paris?
Yes. My company does. We provide social media services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.