Running a balanced website marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good website marketing campaign is not always easy when you need to come up with ideas to market your company. A good website marketing campaign captures the reader’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Use of own staff in Germany to manage projects outsourced to the website marketing bureauOften, people in the Germany-department can have broader knowledge of what is going on locally than what one would expect from a website marketing bureau far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing bureau. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a website marketing bureau in Germany compared to having the staff working on this inhouse?Should you hire experts from a website marketing bureau in Germany or can one just as well use staff in the organization to take care of website marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a website marketing bureau can be useful or whether it is better using internal staff at the house at the local branch office in Germany.
The project you are thinking of setting out to a website marketing bureau can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a website marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The website marketing bureau knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Good website marketing toolsThere are some things you need to be aware of when using a website marketing bureau – whether this is handled by your department in Germany, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Germany are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Germany are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a website marketing bureau or manage the project yourself?Do you need to discuss what a website marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do website marketing for a business in Germany?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all.