Is there any difference when using a website marketing enthusiast in Berlin compared to working with this inhouse? Should you hire experts from a website marketing enthusiast in Berlin or can one just as well use staff in the company to handle website marketing in the company?
The questions above needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a website marketing enthusiast can be useful or whether it is better using internal staff at the house at the local branch office in Berlin.
Use of internal staff in Berlin to manage projects outsourced to the website marketing enthusiast
Often, people in the Berlin-office can have broader knowledge of what is going on locally than what you can expect from a website marketing enthusiast far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing enthusiast. Below I will highlight some of the things that need to be considered.
The project you think of setting out to a website marketing enthusiast can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a website marketing enthusiast can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the website marketing. The website marketing enthusiast knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way.
However, I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Good website marketing tools
There are some things you need to be aware of when using a website marketing enthusiast – whether this is handled by local staff in Berlin, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing enthusiast you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a website marketing enthusiast or manage the project yourself?
If you need to discuss what a website marketing enthusiast should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.
Questions or comments?
Ask in the comments section below, or share with me your experiences with the use of a website marketing enthusiast compared to keeping things in the organization, whether it is about local searches in Berlin, or anywhere else.
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