Creating a website marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the website marketing campaign right is not always easy when you need to come up with ways to market your company. A well managed website marketing campaign captures the target market’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a website marketing expert in Barbados compared to working with this internally?Should you hire experts from a website marketing expert in Barbados or is it better to use staff at the house to take care of website marketing in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will discuss some of the things you should be aware of before deciding whether a website marketing expert is needed or whether it is better using internal staff in the company at the local branch office in Barbados.
Use of own employees in Barbados to manage projects outsourced to the website marketing expertOften, people in the Barbados-office can have broader knowledge of what is going on locally than what you can expect from a website marketing expert far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing expert. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a website marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a website marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the website marketing. The website marketing expert knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Good website marketing toolsThere are some things you need to be aware of when using a website marketing expert – whether this is handled by your department in Barbados, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Barbados are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Barbados are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a website marketing expert or manage the project yourself?Do you need to discuss what a website marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do website marketing for a business in Barbados?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.