Creating a website marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a interesting website marketing campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a well managed website marketing campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a website marketing expert in Japan compared to having the staff working on this internally?Should you employ professionals from a website marketing expert in Japan or can one just as well use staff in the company to handle website marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a website marketing expert can be useful or whether it is better using internal staff at the house at the local branch office in Japan.
The project you are thinking of setting out to a website marketing expert can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a website marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the website marketing. The website marketing expert knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Use of your own employees in Japan to manage projects outsourced to the website marketing expert
Often, people in the Japan-department can have broader knowledge of what is going on locally than what is reasonable to expect from a website marketing expert far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing expert. Below I will highlight some of the things that need to be thought about.
Good website marketing toolsThere are some things you need to be aware of when using a website marketing expert – whether this is handled by your department in Japan, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a website marketing expert or manage the project yourself?Do you need to discuss what a website marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a website marketing expert compared to keeping things in the company, whether it is about local searches in Japan, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do website marketing for a business in Japan?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all.