Handling a balanced website marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the website marketing campaign right can at times be difficult when you need to come up with ways to market your company. When done correctly, a good website marketing campaign captures the audience’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Is there any difference when using a website marketing expert in Washington D.C compared to working with this inhouse?Should you employ professionals from a website marketing expert in Washington D.C or can one just as well use someone at the house to handle website marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a website marketing expert can be useful or whether it is better using internal staff in the company at the local branch office in Washington D.C.
Use of internal employees in Washington D.C to manage projects outsourced to the website marketing expertOften, people in the Washington D.C-office can have broader knowledge of what is going on locally than what you might expect from a website marketing expert far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing expert. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a website marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good website marketing toolsThere are some things you need to be aware of when using a website marketing expert – whether this is handled by local staff in Washington D.C, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Washington D.C are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Washington D.C are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a website marketing expert or manage the project yourself?Do you need to discuss what a website marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a website marketing expert compared to keeping things in the organization, whether it is about local searches in Washington D.C, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
This post was proofread by Grammarly.
Do you do website marketing for a business in Washington D.C?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all.