Creating a website marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a interesting website marketing campaign can sometimes be difficult when you need to come up with ways to market your company. When done correctly, a well managed website marketing campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a website marketing manager in Bhutan compared to having the staff working on this inhouse?Should you employ specialists from a website marketing manager in Bhutan or can one just as well use staff in the company to take care of website marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a website marketing manager can be useful or whether it is better using internal staff at the house at the local branch office in Bhutan.
Use of internal employees in Bhutan to manage projects outsourced to the website marketing managerOften, people in the Bhutan-department can have broader knowledge of what is going on locally than what is reasonable to expect from a website marketing manager far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing manager. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a website marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good website marketing toolsThere are some things you need to be aware of when using a website marketing manager – whether this is handled by your department in Bhutan, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Bhutan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bhutan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a website marketing manager or manage the project yourself?Do you need to discuss what a website marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
commonly Asked questions
Do you do website marketing for a business in Bhutan?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.