Handling a balanced website marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the website marketing campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed website marketing campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a website marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a website marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The website marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Use of your own staff in Japan to manage projects outsourced to the website marketing teamOften, people in the Japan-department can have broader knowledge of what is going on locally than what is reasonable to expect from a website marketing team far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing team. Below I will highlight some of the things that need to be considered.
Is there any difference when using a website marketing team in Japan compared to working with this inhouse?
Should you hire specialists from a website marketing team in Japan or can one just as well use internal resources in the organization to take care of website marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a website marketing team is needed or whether it is better using internal staff in the organization at the local branch office in Japan.
Good website marketing toolsThere are some things you need to be aware of when using a website marketing team – whether this is handled by local staff in Japan, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a website marketing team or manage the project yourself?Do you need to discuss what a website marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do website marketing for a business in Japan?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.