Handling a well set up website marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the website marketing campaign right can sometimes be difficult when you need to come up with ways to market your company. A well managed website marketing campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Use of your own employees in Mexico to manage projects outsourced to the website marketing teamOften, people in the Mexico-office can have broader knowledge of what is going on locally than what is reasonable to expect from a website marketing team far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the website marketing team. Below I will highlight some of the things that need to be discussed.
The project you are thinking of setting out to a website marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a website marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The website marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with website marketing.
Is there any difference when using a website marketing team in Mexico compared to working with this inhouse?
Should you employ specialists from a website marketing team in Mexico or can one just as well use someone in the firm to take care of website marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a website marketing team is needed or whether it is better using internal staff in the firm at the local branch office in Mexico.
Good website marketing toolsThere are some things you need to be aware of when using a website marketing team – whether this is handled by local staff in Mexico, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Mexico are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mexico are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the website marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a website marketing team or manage the project yourself?Do you need to discuss what a website marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a website marketing team compared to keeping things in the organization, whether it is about local searches in Mexico, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do website marketing for a business in Mexico?
Yes. My company does. We provide website marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.