Running a well set up webstore marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a good webstore marketing campaign can at times be frustrating when you need to come up with ways to market your company. When done correctly, a well managed webstore marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a webstore marketing expert in Berlin compared to working with this internally?Should you employ experts from a webstore marketing expert in Berlin or can one just as well use internal resources at the house to take care of webstore marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a webstore marketing expert can be useful or whether it is better using internal staff in the firm at the local branch office in Berlin.
Use of your own staff in Berlin to manage projects outsourced to the webstore marketing expertOften, people in the Berlin-office can have broader knowledge of what is going on locally than what you can expect from a webstore marketing expert far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the webstore marketing expert. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a webstore marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good webstore marketing toolsThere are some things you need to be aware of when using a webstore marketing expert – whether this is handled by local staff in Berlin, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a webstore marketing expert or manage the project yourself?Do you need to discuss what a webstore marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do webstore marketing for a business in Berlin?
Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.