In need of a webstore marketing expert in Stockholm? A few things to think about


You need to keep the target markets immersed in the story, and they will continue to read if done right.

Should you employ professionals from a webstore marketing expert in Stockholm or is it better to use staff in the company to handle webstore marketing in the company?

The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a webstore marketing expert is needed or whether it is better using internal staff at the house at the local branch office in Stockholm.

The project you think of setting out to a webstore marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources used


Putting the work out to a webstore marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The webstore marketing expert knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough way.

Use of own employees in Stockholm to manage projects outsourced to the webstore marketing expert


Often, people in the Stockholm-department can have broader knowledge of what is going on locally than what is reasonable to expect from a webstore marketing expert far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the webstore marketing expert. Below I will highlight some of the things that need to be discussed.

The million dollar question


Is there any difference when using a webstore marketing expert in Stockholm compared to working with this internally?

I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with webstore marketing.

Good webstore marketing tools


There are some things you need to be aware of when using a webstore marketing expert – whether this is handled by your department in Stockholm, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stockholm are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Stockholm are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Need help deciding whether to use a webstore marketing expert or manage the project yourself?

If you need to discuss what a webstore marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a webstore marketing expert compared to keeping things in the firm, whether it is about local searches in Stockholm, or anywhere else.

Faq

  • Do you do webstore marketing for a business in Stockholm?

    Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all.

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