Creating a webstore marketing campaigns is a rewarding experience.
Running a balanced webstore marketing campaign is a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
The million dollar question
Is there any difference when using a webstore marketing team in Cairo compared to having the staff working on this inhouse?
The project you think of setting out to a webstore marketing team can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a webstore marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a webstore marketing team can be useful or whether it is better using internal staff in the company at the local branch office in Cairo.
Should you employ specialists from a webstore marketing team in Cairo or can one just as well use internal resources in the company to take care of webstore marketing in the organization?
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the webstore marketing. The webstore marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough way.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with webstore marketing.
Use of your own employees in Cairo to manage projects outsourced to the webstore marketing team
Often, people in the Cairo-department can have broader knowledge of what is going on locally than what you might expect from a webstore marketing team far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the webstore marketing team. Below I will highlight some of the things that need to be considered.
Good webstore marketing tools
There are some things you need to be aware of when using a webstore marketing team – whether this is handled by your department in Cairo, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Cairo are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Cairo are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a webstore marketing team or manage the project yourself?
If you need to discuss what a webstore marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a webstore marketing team compared to keeping things in the firm, whether it is about local searches in Cairo, or anywhere else.
Frequently asked questions
Do you do webstore marketing for a business in Cairo?
Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.