Running a balanced webstore marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the webstore marketing campaign right can sometimes be hard when you need to come up with ideas to market your company. A good webstore marketing campaign captures the reader’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a webstore marketing team in China compared to working with this internally?Should you employ experts from a webstore marketing team in China or can one just as well use someone in the organization to handle webstore marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a webstore marketing team is needed or whether it is better using internal staff in the firm at the local branch office in China.
Use of your own staff in China to manage projects outsourced to the webstore marketing teamOften, people in the China-department can have broader knowledge of what is going on locally than what you can expect from a webstore marketing team far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the webstore marketing team. Below I will highlight some of the things that need to be discussed.
The project you are thinking of setting out to a webstore marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good webstore marketing toolsThere are some things you need to be aware of when using a webstore marketing team – whether this is handled by your department in China, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a webstore marketing team or manage the project yourself?Do you need to discuss what a webstore marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a webstore marketing team compared to keeping things at the house, whether it is about local searches in China, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do webstore marketing for a business in China?
Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.