Handling a balanced webstore marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the webstore marketing campaign right can at times be difficult when you need to come up with ideas to market your company. When done correctly, a well managed webstore marketing campaign captures the target market’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Is there any difference when using a webstore marketing team in Ghana compared to working with this internally?Should you hire experts from a webstore marketing team in Ghana or can one just as well use someone in the organization to handle webstore marketing in the organization?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a webstore marketing team is needed or whether it is better using internal staff in the organization at the local branch office in Ghana.
The project you are thinking of setting out to a webstore marketing team can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a webstore marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The webstore marketing team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project properly and professionally. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with webstore marketing.
Use of internal staff in Ghana to manage projects outsourced to the webstore marketing team
Good webstore marketing toolsThere are some things you need to be aware of when using a webstore marketing team – whether this is handled by your department in Ghana, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Ghana are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Ghana are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a webstore marketing team or manage the project yourself?Do you need to discuss what a webstore marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do webstore marketing for a business in Ghana?
Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.