Running a balanced webstore marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Making a intriguing webstore marketing campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a good webstore marketing campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Is there any difference when using a webstore marketing team in Peru compared to having the staff working on this inhouse?Should you employ professionals from a webstore marketing team in Peru or is it better to use internal resources in the organization to take care of webstore marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a webstore marketing team is needed or whether it is better using internal staff in the organization at the local branch office in Peru.
Use of your own staff in Peru to manage projects outsourced to the webstore marketing teamOften, people in the Peru-office can have broader knowledge of what is going on locally than what you might expect from a webstore marketing team far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the webstore marketing team. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a webstore marketing team can be time consuming and difficult to learn, but it can be well worth the time and resources
Good webstore marketing toolsThere are some things you need to be aware of when using a webstore marketing team – whether this is handled by local staff in Peru, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the webstore marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Peru are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Peru are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a webstore marketing team or manage the project yourself?Do you need to discuss what a webstore marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do webstore marketing for a business in Peru?
Yes. My company does. We provide webstore marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.